Located in the heart of Kansas City’s vibrant Downtown River Market, Gwenna the Label (formerly Lucca Collection) is your new favorite spot for all things chic and stylish. Whether you’re searching for “boutiques near me” or looking for your new favorite dress shop, our Kansas City boutique is filled with swoon-worthy pieces—from floral and tiered dresses to sleek date night looks, elegant wedding guest dresses, and effortless everyday staples. Our curated collection blends modern femininity with a luxe feel, without the designer price tag. When you shop with us, you’ll be greeted with complimentary champagne and one-on-one styling from a personal stylist who’s ready to help you build the perfect outfit. And yes, we’ve got the accessories and shoes to complete every look. Come experience the best shopping in KC and see why we’re one of the most-loved clothing boutiques in Kansas City!