Gwenna’s journey began in 2016 under the name Lucca, with nothing more than a single clothing rack, a one-bedroom apartment, and a dream. What started as hand-picking pieces for close friends quickly grew into something bigger — a community of women who wanted more than just clothes; they wanted styles that made them feel seen, understood, and effortlessly themselves.

As demand grew, so did Gwenna. We upgraded from that single rack to an in-home boutique in my townhome, where customers became friends and every collection was curated with care. Then, in 2020—during a time when everything felt uncertain—we took a leap of faith and opened our first storefront in Kansas City’s River Market. With overwhelming support from our incredible customers, we expanded again, launching our second location in Kansas City’s Northland.

Today, Gwenna has grown into something I could have only dreamed of—we now serve thousands of women across the U.S. But no matter how much we grow, our mission remains the same: to provide high-quality, standout styles that feel like you, without the luxury price tag.

At Gwenna, we don’t believe in settling—for trends that don’t fit right, for prices that don’t feel fair, or for pieces that don’t make you feel amazing. We’re here to bring you effortlessly stylish, well-made clothing that makes getting dressed exciting again. Because fashion should be fun, empowering, and made just for you.

Thank you for being part of our journey—this is just the beginning!